Outstanding Paper Award Winner, Emerald Literati Network 2016 Awards for Excellence. Paper title; 'Family communication for the modern era: a typology', published in Young Consumers.

 

Outstanding Paper Award Winner, Emerald Literati Network 2012 Awards for Excellence. Paper title; 'Children as agents of secondary socialisation for their parents', published in Young Consumers.

About me

Research Awards

I am an Assistant Professor (or Lecturer as we say in Australia) in Digital and Social Media Marketing at the School of Economics, Finance and Marketing - RMIT University.

My research interest is in consumer socialisation with a specific focus on how we learn new behaviour as consumers and pass it on to others. For more details, please check my research section.

Buy my Books!

Social Marketing and Behaviour Change
Growing Sustainable Communitis