I have collaborated and published peer-reviewed papers with 25 different researchers from 4 different continents, and 12 different countries. I enjoy working with others, both from similar and different backgrounds than me – academically as well as culturally.


I have collaborated with researchers at Monash, Victoria University, RMIT in Melbourne and Vietnam, Deakin University, University of Western Australia, Universidad Pontificia Comillas in Spain, Anglia Ruskin University in Cambridge UK, University of Southern Denmark, as well as Aalto University and the University of Vaasa in Finland. I have worked on funded projects with many of these institutions. For example, I was invited by UWA on a fully funded research visit in April this year. I am always looking for evolving existing and establishing new research teams and collaborations.


I have lectured, tutored and coordinated seven different marketing units in culturally diverse environments at four Australian universities (Monash, Victoria University, Swinburne University of Technology and RMIT University) two Chinese universities (CUFE and Liaoning University), two Malaysian universities (Sunway University in Kuala Lumpur and Johor Bahru) and one Kuwaiti university (Australian College of Kuwait).

Positions Held

Lecturer in Marketing, School of Economics, Finance and Marketing, RMIT University (2017-present)


Lecturer in Marketing, Faculty of Business and Economics, Department of Marketing, Monash University (2015-2017)


Lecturer in Marketing, College of Business, Victoria University (2011-2015)


Lecturer in Advertising, College of Design and Social Context, School of Media and Communication, RMIT University (2009-2010)


Lecturer/Tutor/Doctoral Candidate, Faculty of Business and Enterprise, Swinburne University (2006-2010)



Australian Marketing Institute (AMI), member & Certified Practising Marketer (CPM).

Australian Association for Social Marketing (AASM), member.

The Craft Beer Industry Association (CBIA), member


Australian and New Zealand Marketing Academy (ANZMAC).

European Marketing Academy (EMAC).

Academy of Marketing (AM).

International Council for Small Business (ICSB).

Small Enterprise Association of Australia & New Zealand (SEAANZ)

Graduate Certificate in Tertiary Teaching, 2015, Victoria University, Melbourne.

Doctor of Philosophy (Consumer Behaviour), 2011, Swinburne University of Technology, Melbourne. Thesis title: ‘Reciprocal Consumer Socialisation’.

Masters of Business (Integrated Marketing Communication), 2006, Queensland University of Technology, Brisbane.

Bachelor of Business (Marketing Communication), 2003, BI – Norwegian School of Management, Oslo, Norway.